If you ask, What is sap and how can they help me? The answer is:
Americas’ SAP Users’ Group (ASUG) is the world’s largest independent SAP (Systems, Applications and Products in Data Processing) users’ group, representing global corporations, small businesses and distinguished universities.
These user groups meet, discuss, network, and resolve ways to improve relations and methods in order to achieve optimal performance and effectiveness of the environmental procedures they analyze. The main environmental areas covered are human resources, product development to distribution, and education / training.

Acording to Wikipedia “User Groups are independent, not-for-profit organizations of SAP customer companies and partners within the SAP Ecosystem that provide education to their members, influence SAP product releases and direction, exchange best practices, and provide insight into the market needs.”

What is Sap, ASUG, Sap Business, Sap Education / Training